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Social networking app Bumble and esports organisation Gen.G have announced that the two brands will form Gen.G’s first-ever all-women esports team.
The Team Bumble esports team will consist of professional Fortnite players competing in tournaments worldwide. The announced team includes; Madison “maddiesuun” Mann, Kristen “KittyPlays” Valnicek, Tina “TINARAES” Perez, Carlee “Carlee” Gress and Hannah “Hannah” Reyes.
As part of the partnership, Gen.G and Bumble will co-develop custom merchandise for the Fortnite team and other Gen.G championship teams. The esports team will also have a dedicated Bumble streaming room at the Gen.G training facility in Los Angeles.
Chris Park, CEO of Gen.G, discussed the deal in a release:
“We take seriously our opportunity and responsibility to support emerging segments of the esports community, especially by creating and strengthening platforms for women. Within Gen.G and beyond, we are building a platform that reflects and enthusiastically champions the diversity of our global fan base. The indispensable voices of women in our executive team — including our Head of New Gaming Initiatives, Head of US Content, and Head of Creative Design & Merchandising — are no doubt key to realizing this mission. But we can and need to do so much more. Bumble’s partnership with Gen.G will create more inclusive, supportive environments in which all passionate esports athletes can compete and connect.”
Bumble has now added a ‘gaming’ badge that Bumble BFF users can easily showcase on their profiles. Gamers on Bumble BFF can now filter their matches to easily find other gamers to connect with in their communities.
Additionally, Bumble will become an official partner for Kristen Valnicek as well as a partner to #TeamKitty, a network of hundreds of women gamers and streamers organised by KittyPlays.
Gen.G’s Head of New Gaming Initiatives, Kristen “KittyPlays” Valnicek commented on the announcement:
“I’m honoured to partner with Bumble to make a lasting impact in gaming! Bumble is a visionary company in technology, media, women’s empowerment, and facilitating human connection, which perfectly aligns with my own vision of inspiring positivity and empowering my audience. Bumble is in the unique position of providing value to an entire generation of gamers, encouraging them to strive for their goals and facilitating ways to connect them IRL. The future is bright and I can’t wait to see the impact we make together!”
It has been confirmed that custom content and a series of activations including co-hosted events and live-streaming opportunities are in the works.