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Today Fnatic announced a global esports entertainment partnership with betting firm Parimatch.
Parimatch will now enter a two year partnership with Fnatic. This will see them become the official betting partner of Fnatic’s CS:GO team Through this partnership, Parimatch branding will appear on the official Fnatic CS:GO team uniforms, and be displayed throughout events where the team is playing. They also plan on releasing a joint merchandise collection.
Stepan Shulga, Head of Esports at Parimatch spoke on the partnership:
“This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history. This year has been hugely challenging for the world of sport, and at Parimatch we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store.”
Sam Mathews, Founder and CEO of Fnatic also gave his insight:
“At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner. We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.”
As we see more and more esports teams pick up betting partners, Fnatic are just another team to do so. Moving on from their previous partners, Parimatch will look to provide a global platform to inspire esports fans and further enhance its brand.