Industry by Charlie Cater June 25, 2020 1.47K

MAD Lions acquire Chinese betting sponsor DYVIP

Spanish esports giants MAD Lions owned by OverActive Media (owners of both the Toronto Ultra and Defiant). Have found a new sponsor in Chinese betting firm DYVIP

The sponsorship surrounds their Counter-Strike: Global Offensive roster which is part of the team-owned Flashpoint league. The DYVIP logo will be featured on the shoulder of the team’s CS:GO jersey. DYVIP are a “leading provider of credible, responsible, first-class entertainment” in esports betting and provide lines on many games such as League of Legends, Call of Duty, CS:GO and Overwatch.

Ken Zhang, Chief Marketing Officer at DYVIP spoke on the sponsorship:

“Esports has grown into a billion-dollar industry with a huge fan base and interest from all corners of the world, particularly in China. MAD Lions is the upcoming force of the CS:GO world. And we are very excited to be partnering with CS:GO Flashpoint I champions. Our ambition with this partnership is to help MAD Lions become even more competitive and raise interest in the exciting world of esports in China and well beyond our borders.”

MAD Lions are a massive team within CS:GO, recently winning the Flashpoint league taking home $500,000. This has seen them renew partnerships with worldwide brands such as Kappa.

Chris Overholt, President and CEO of OverActive Media added to Zhang’s comments:

 “The international appeal of our brand is taking another important step forward today with this new partnership. “We are excited and we welcome our new partners at DYVIP, into the esports industry, as they take us into the Chinese market.”

While a Chinese betting sponsor isn’t one that was expected from MAD Lions; it will definitely increase their appeal in that region. MAD Lions have the skill and fanbase to become a worldwide brand and this is just the first step.

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