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Popular esports betting provider Pinnacle have entered a new partnership with data provider GameScorekeeper.
Curaçao-based Pinnacle announced that the deal has “significantly accelerated its position as the leading esports bookmaker”, allowing them to propel their esports offering with GameScorekeeper’s live data API.
“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there.”
This new integration of the live score API developed by GameScorekeeper, reportedly monitoring “85% of all pro-sanctioned tournaments”, is already being implemented.
“Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting.”
In May 2017, GameScorekeeper received a cash injection from a funding round, investing $450,000 (£347,964.75) in enhancing their data tracking software. Their offering currently provides data on League of Legends, Dota 2, and Counter-Strike: Global Offensive, with more titles scheduled to be supported.
Felix Klastrup, Founder & CEO of GameScorekeeper added:
“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business.”