Industry by Laura Byrne July 29, 2019 2.01K

Betway announces six-figure PSG.LGD sponsorship

Online bookmaker Betway has announced a six-figure agreement with DOTA 2 esports team PSG.LGD.

The deal will see Betway branding appear on the players’ jerseys and jackets, as well as special content creation and social media activities.

Anthony Werkman, CEO at Betway, commented on the announcement in a release:

“Having already had plenty of success with sponsorship in esports, we are very excited to have signed a new partnership with PSG.LGD. The PSG brand is incredibly strong around the world and their involvement in esports has already been extremely successful, notably their more recent move into DOTA 2 with LGD.

The PSG.LGD team has celebrated some early victories on the DOTA 2 circuit and we can’t wait to be part of their future success. Betway has always aimed to be at the forefront of the esports movement, and we look forward to partnering with yet another major player in the space.”

PSG.LGD will be heading to The International from August 15th to 25th, where the event will take place at the Mercedes-Benz Arena in Shanghai for the first time. Last year the Dota 2 team narrowly missed out on a victory after they lost against OG in game five in the Grand Finals. This year’s TI prize pool currently sits at just over $31M (£25M) with 27 days of crowdfunding left to go, making it the largest in esports history.

Sébastien Wasels, Managing Director of the Paris Saint-Germain Asia-Pacific office, added:

“We are pleased to welcome Betway to the Paris Saint-Germain family as a jersey partner of our esports team. The partnership between such a globally recognised brand and our Club is yet another sign of the international appeal of the Paris Saint-Germain brand. From now on, Betway and Paris Saint-Germain will shine together around the world to the rhythm of our team’s successes, starting with one of the biggest DOTA 2 events of the year this summer: The International, which will take place in Shanghai in August.”

Currently, Betway holds DOTA 2 sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, as well as partnerships with NIP’s CS:GO team, BIG and MIBR. Betway also sponsors a number of CS:GO tournaments including ESL Pro League, BLAST Pro Series, IEM and ESL One.

 

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