League of Legends by Adam Fitch November 23, 2018 814

EU LCS becomes LEC as franchising is introduced

With the implementation of franchising into the European League of Legends Champion Series (EU LCS) comes a brand new identity: the League of Legends European Championship (LEC). Not only that, but a host of new and old faces have joined the premier competition. So, what’s the aim behind the refreshed identity for Riot Games’ European league?

“We wanted a name – and design – that better captured our unique brand, as well as our attitude. We want people to feel like they belong, and be proud to be different. We’re the exception to what’s expected of us, which is why we decided to set aside our old name for something original,” the announcement explained.

Even with the new branding and renovated roster of teams in the competition, the format itself is mostly remaining as it has been. This means you can expect to see a Spring Split, a Summer Split, and an action-packed off-season like we’re experiencing currently.

This is LEC

The organisations that have been accepted into the LEC as long-term franchise partners are a mix of predictable and entirely surprising. Teams from the 2018 EU LCS that will remain are Fnatic, Schalke 04, G2 Esports, Misfits Gaming, Splyce, and Team Vitality.

This means there are four newcomers! Origen have entered the fray after being acquired by Astralis’ parent company RFRSH Entertainment, SK Gaming has joined after receiving financial aid from its sponsor Deutsche Telekom, UK-based organisation exceL Esports were the most surprising addition, and Steve Aoki-backed Rogue has now entered League of Legends.

Kieran Holmes-Darby, Co-founder and Managing Director of exceL Esports discussed the new venture in a video: “We believe we’ve accomplished everything there is to accomplish in UK League of Legends and now we feel that the next progression is to do that on an international level.”

 

The newly-franchised action will kick off on January 18th, 2019 with an updated talent line-up that is yet to be revealed. The teams, however, are well underway with the structuring of their rosters for the 2019 season.

 

  • Esports Bonuses

    122% Up To €/$122/£50

    New customers only. T&Cs apply, 18+, begambleaware.org

    €/£5 No Deposit Bonus

    New customers only. T&Cs apply, 18+, begambleaware.org

    100% Up To $50

    New customers only. T&Cs apply, 18+, begambleaware.org

  • Latest Posts

    May 22, 2019 131

    Are FaZe moving to Rocket League?

    May 22, 2019 133

    BetWay Objectives – This weeks free esports bets

    May 21, 2019 195

    Unikrn introduce two competitive betting platforms for CS:GO

  • Latest Tips

    March 20, 2019 524

    CS:GO Snapshot: BLAST Pro Series São Paulo 2019

    February 20, 2019 748

    IEM Katowice Snapshot: Meet the Legends

    February 09, 2019 595

    Thunderdome Predictions: IEM Katowice Challenger Stage

  • Hottest Posts

    October 01, 2018 2.48K

    Earn Rewards Watching #Worlds2018

    July 08, 2018 1.66K

    KEEMSTAR to host weekly Realm Royale tournament

    September 12, 2018 1.61K

    Is Call of Duty’s Blackout the future of Battle Royale esports?

    July 30, 2018 1.59K

    Where To Watch Esports Online

Sign Up For A €/£30 Risk Free Bet!

Offer Available Exclusively At SickOdds.com

By subscribing you certify that you are over the age of 18 and agree to this website's Privacy policy