Industry by Laura Byrne September 12, 2019 532

Gen.G introduces esports player wellness campaign

Esports organisation Gen.G has announced the introduction of a ‘player wellness campaign’ for its esports teams. To help with the campaign, Gen.G has partnered with international gym chain LA Fitness and wellness app Simple Habit.

In a release, Gen.G stated that the ongoing initiative has been designed to “encourage healthier habits towards physical and mental health” and assist with “financial responsibility for esports athletes and their fans.”

“Maintaining a high level of gaming skill can be both physically and mentally demanding. We want our players and fans to be well rounded in all aspects of life,” said, Martin Kim, Vice President of Strategic Partnerships, Gen.G Esports. “Through this Wellness campaign, our goal is to develop a healthier generation of gamers and instill a mindset of self-improvement.”

Gen.G will work with LA Fitness to share a series of fitness tips for gamers, detailing simple ways gamers can stay fit and avoid physical injuries. Additionally, the partnership with Simple Habit will include a full curriculum to address the stress points of gamers and streamers. A financial responsibility component will also be included within this program.

“With the rapid growth and popularity of esports, it’s important for both professional and casual gamers to practice a healthier lifestyle,” added, Andrea Ojeda, Vice President, Marketing at LA Fitness. “We are excited to partner with Gen.G to address the importance of living a more balanced life.”

Early in July, Gen.G announced the opening of its LA HQ Facility in Playa Vista. The organisation highlighted how the HQ was built with player wellness in mind, featuring a large cafeteria, resting/sleeping pods, and all-access LA Fitness memberships with personal trainers.

Gen.G also recently named Bumble as a partner for its first-ever all-women esports team. The Team Bumble esports team will consist of professional Fortnite players who are set to compete in tournaments worldwide.

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