NBA 2K by Tom Wade August 08, 2019 4.65K

NBA 2K picks up Bud Light as official beer sponsor

The NBA 2K League announced on Friday that Bud Light will become the official beer of the NBA 2K esports series. This will see Bud Light join the ranks of AT&T, Dell, Snickers and Twitch in sponsoring the title. With these ever growing roster of sponsors getting involved with the NBA title we can expect to see prize-pools, investment and audience size in the scene continue to grow.

Terms have yet to be released around the deal, though we will expect to see a number of activations during the ongoing series, as well as the potential for on-pack advertisements and giveaways.

The deal was hinted back in June, with Nick Kelly, Head of U.S. Marketing at A-B, saying in a statement:

“As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that.”

Over the past year we’ve seen both supply and demand in NBA 2K betting grow steadily, with betting traffic peaking for the Championship Series Finals. The finals saw the Philadelphia 76ers facing off against T-Wolves Gaming for the $300,000 prize, culminating in the underdogs T-Wolves take down the 76ers in a close 3-2 game on the 4th of August.

  • Esports Bonuses

    122% Up To €/$122/£50

    New customers only. T&Cs apply, 18+, begambleaware.org

    €/£5 No Deposit Bonus

    New customers only. T&Cs apply, 18+, begambleaware.org

    100% Up To $50

    New customers only. T&Cs apply, 18+, begambleaware.org

  • Latest Posts

    October 19, 2020 500

    Bookmaking Platform “Rivalry” is Making Waves in The Esports Betting Scene

    October 19, 2020 543

    The Recently-Unveiled PS5 And Xbox Series X/S Will Take Esports Into a New Era

    October 15, 2020 606

    MIBR Looks for Three Players as They Prepare for BLAST Premier Fall Kickoff

  • Latest Tips

    October 20, 2020 217

    Dota 2 Betting Tips – Tuesday

    October 19, 2020 397

    Dota 2 Betting Tips

    October 16, 2020 594

    Betting Tips for upcoming Dota 2 and LoL Matches

  • Hottest Posts

    July 30, 2018 26.55K

    Where To Watch Esports Online

    May 27, 2020 19.25K

    Warzone Wednesday CANCELLED for the Second Week in a Row

    December 11, 2019 16.20K

    Betting on the Tyler1 Championship Series 2019

    April 15, 2019 14.79K

    OpTic hypoc announces retirement from professional PUBG

Join Our Discord for an Exclusive $/€100 Bonus at GG.BET

Offer Available Exclusively At SickOdds.com

Join Discord Server Only available to players who are over the age of 18. Bonus T's & C's apply - see Discord for details.