OPPO named smartphone partner of League of Legends esports
Riot Games has announced a multi-year partnership with OPPO to be the official global smartphone partner for League of Legends esports international events.
The partnership will include The World Championship, Mid-Season Invitational, All-Star Event and will run till 2024.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said, Brian Shen, OPPO Vice President and President of Global Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
Starting with the 2019 World Championship, OPPO has announced the following activations:
MVP Presented by OPPO: OPPO will celebrate the most winning performance for the most critical matches of the season.
OPPO Cam: During the broadcasts of the World Championship, the OPPO Cam will bring millions of fans tuning in closer to the biggest competition of the esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam will allow fans watching from around the world to look in on the live event experience.
Welcome to the Rift: OPPO will spotlight teams making their inaugural appearance at Worlds, allowing fans an inside look at the next League of Legend rising stars.
Fans will have a chance to win a trip with behind-the-scenes access to the World Championship.
“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said, Naz Aletaha, Head of Global Esports Business Development and Partnerships for Riot Games. “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”
The League of Legends World Championship will officially kick off on October 2nd with the Play-In Stage and finish on November 10th with the Grand Finals. The first match of the tournament will be Clutch Gaming vs Unicorns of Love starting at 12PM GMT.
Make sure to check out our full break down of all the groups here.