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Dutch-Caribbean esports betting provider, Pinnacle, have been signed up as the official sponsor for tournament organiser, FACEIT, ahead of their 7th and 8th Championship Series ECS.
This deal has been seen as an excellent move from Pinnacle and one that will help them progress further into the esports scene, especially when considering their very recent partnership with GameScorekeeper. The well-established data provider company helped to boost Pinnacles position in the bookmaking market, branding them a “leading esports bookmaker.”
The previously named Challenger Cup has, as a result of this contract, been rebranded to be called the ESC Pinnacle Cup and is due to commence across the 5th-7th March which will help distinguish the seeding for Season 7. Once this has been decided the upcoming ECS Season will begin on the 11th March and run for 5 consecutive weeks with teams of eight facing single elimination rounds each time and a chance to win the $25,000 (£18,960.88) prize pool that is available in each region.
“ECS is the leading independent CS:GO league and we always want to work with global industry leaders such as Pinnacle to continue offering our fans the best possible experience.” A quote from Co-Founder and CBO of FACEIT, Michele Attisani, when asked to discuss the deal in a little more detail. Opening the interview, Mr Attisani expressed his delight for the partnership and what it could mean for both sides: “We’re excited to have Pinnacle onboard. We’re always looking for like-minded partners who are experienced in and passionate about esports, and their ongoing commitment to the ecosystem makes them the perfect partner for the new and improved ECS.”
In response to what was said, Pinnacle’s own Trading Director, Mr Marco Blume, also shared their viewpoint of the match up and what it could mean for the future.
“There are plenty of esports fans at Pinnacle and we’ve been very impressed with the work FACEIT have been doing. When this opportunity presented itself, we knew it was something we were never going to pass up.” Mr Blume proceeded to say the following: “This partnership marks another major landmark in the development of esports at Pinnacle. We’ve been doing everything we can to help the esports industry grow over the last few years and working with an organisation like FACEIT will certainly help us achieve that.”
All in all there is a grand total of sixteen teams that have been invited to compete in the ESC Pinnacle Cup. The eight teams of European interest involve Team Spirit, Team Vitality, Valiance, Windigo, AVANGAR, Winstrike, ENCE and forZe, and the other remaining teams of North American descent are Team One, Bad News Bears, Old Guys Club, FURIA, Singularity, Denial, INTZ and Final Feature.
The connection between Pinnacle and their overall esport presence is moving in leaps and bounds and fans can only hope that these new relationships flourish and bring bigger and better things.