Overwatch partners with Upper Deck in cards and collectibles deal
Upper Deck and The Overwatch League have announced a multi-year deal for licensed collectibles that includes esports league trading cards, stickers, sticker books, prints, posters and memorabilia.
The collaboration with the Overwatch League marks the first venture into esports for Upper Deck. Jason Masherah, the President of Upper Deck commented on the exciting news:
“We are excited to collaborate with the Overwatch League for our first esports deal and to deliver new products to Overwatch League fans […] This is a great way to celebrate Upper Deck’s 30th anniversary, and we look forward to working with the talented team at Activision Blizzard for many years to come.”
Overwatch League fans will now be able to buy, open, collect, and trade cards with other collectors across the globe through Upper Deck e-Pack. The platform allows fans to easily access trading card packs from anywhere in the world using a smartphone, tablet, or computer. The e-Pack system also allows users to get physical versions of cards sent directly to them at any time.
The first Overwatch League-licensed trading card set will release on June 19, 2019, on www.UpperDeckEpack.com and will showcase players and teams from the league’s inaugural season. Highlights include rare cards autographed by multiple players, cards featuring key moments from the 2018 season, and cards incorporating other league memorabilia. Through the e-Pack platform, collectors will also be introduced to an extensive achievement system where they can earn exclusive avatars, relic shadowbox cards featuring match-used equipment, autographed jerseys, multi-player booklet cards, and more.
Daniel Siegel, the Head of Licensing at Blizzard Entertainment spoke out recently in an interview, with the following statement:
“Collaborating with Upper Deck allows the Overwatch League to offer fans everywhere the opportunity to collect and trade exclusive cards and collectibles—featuring their favourite teams and players—that can be cherished for years to come. This is an awesome milestone for our companies, and for esports as a whole.”
— Upper Deck Entertainment (@UpperDeckEnt) May 15, 2019
Attendees at the current Overwatch League 2019 All-Stars events were treated to sneak-preview promo packs of the Overwatch League trading card release. They also have the opportunity to jumpstart their digital collection with two exclusive All-Star themed hero cards available for a limited time via a QR code located in the sample packs.
The Overwatch League 2019 All-Stars Event is currently taking place where 12 voted players from the Pacific and Atlantic divisions are going head-to-head in a number of fun game modes. You can catch all the live action on The Overwatch League Twitch channel and ESPN2.