Industry by Laura Byrne April 12, 2019 950

The Weeknd invests in OverActive Media the parent company of Toronto Defiant and Splyce

OverActive Media has announced that rapper Abel “The Weeknd” Tesfaye, has joined its ownership group, becoming an investor in the esports organisation.

The new partnership will see Abel become the first Toronto Defiant and Splyce global ambassador and an important part of OAM’s brand and content building efforts across Canada and around the world.

Abel “The Weeknd” Tesfaye, said in a news release:

“As a big esports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways.”

OverActive Media is the parent company of the Overwatch League‘s Toronto Defiant and Splyce which has teams in League of Legends European Championship, Call of Duty World League, Rocket League, Starcraft and Smite. OAM is only one of five organisations in the world with permanent slots in both League of Legends and the Overwatch League.

Chris Overholt, CEO and President of OverActive Media, added:

“We are thrilled to be welcoming a global superstar like Abel to our investor family. Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”

The Weeknd joins a long list of celebrities who have recently invested into the esports scene. Last October, it was announced that rapper Drake and industry manager Scooter Braun joined esports organisation 100 Thieves as co-owners. Drake and Scooter Braun now act as strategic advisors for 100 Thieves, with Braun also joining the 100 Thieves Board of Directors.

It didn’t stop there for Drake, as he was recently announced among investors in a $3M funding round for Players’ Lounge, an online tournament platform. Other investors in the funding round included CEO of Take-Two Interactive, the former President and CEO of Yahoo, Comcast, Macro Ventures, Canaan, RRE, and Courtside.

Elsewhere, basketball players Stephen Curry and Andre Iguodala were part of a group that invested $37 million into TSM and Micheal Jordan invested into competitive gaming company aXiomatic Gaming, owners of Team Liquid.

  • Rivalry - Free First Bet
  • Esports Bonuses

    122% Up To €/$122/£50

    New customers only. T&Cs apply, 18+, begambleaware.org

    €/£5 No Deposit Bonus

    New customers only. T&Cs apply, 18+, begambleaware.org

    100% Up To $50

    New customers only. T&Cs apply, 18+, begambleaware.org

  • Latest Posts

    October 19, 2019 144

    LoL Worlds 2019: Chaos in Group B Week 2

    October 18, 2019 291

    LoL Worlds 2019 – Games to chance Week 2: Groups C and D

    October 17, 2019 252

    LoL Worlds 2019: Week 2: Games to Chance for Groups A and B

  • Rivalry - Free First Bet
  • Latest Tips

    March 20, 2019 2.08K

    CS:GO Snapshot: BLAST Pro Series São Paulo 2019

    February 20, 2019 2.11K

    IEM Katowice Snapshot: Meet the Legends

    February 09, 2019 3.42K

    Thunderdome Predictions: IEM Katowice Challenger Stage

  • Hottest Posts

    July 30, 2018 8.15K

    Where To Watch Esports Online

    September 18, 2018 5.26K

    Device speaks up about the current state of CSGO

    January 17, 2019 4.63K

    KFC Gaming Launches Call of Duty “KFC Royale” Tournament

    October 01, 2018 4.60K

    Earn Rewards Watching #Worlds2018

Join Our Discord for an Exclusive $/€100 Bonus at GG.BET

Offer Available Exclusively At SickOdds.com

Join Discord Server Only available to players who are over the age of 18. Bonus T's & C's apply - see Discord for details.