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North American esports organisation 100 Thieves has announced the completion of a $35m Series B funding round. Artist Capital Management led the round with Chief Investment Officer, Josh Dienstag, now joining the Board of Directors.
The Series B round includes new investment from Aglaé Ventures, the technology investment firm of Groupe Arnault, the controlling shareholder of Louis Vuitton Moet Hennessy (LVMH).
Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves, commented on the announcement:
“This past year has been a massive success for 100 thieves. Our esports teams are winning championships, our apparel is selling out, and our podcasts have topped the charts. Artist capital management saw our vision and our progress and has stepped up to support us. We now have everything we need to be the biggest gaming & esports brand in the world.”
100 Thieves has confirmed the capital will go towards expanding its esports teams, apparel, and developing new gaming entertainment content. Additionally, the development of a new 15,000 sq ft headquarters located in Los Angeles. The new facility will house the company’s entire operation including esports practice facilities, streaming stations, a content production soundstage, and an apparel development workshop. The new headquarters will also serve as a retail storefront for the brand’s upcoming apparel drops.
“As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming,” said, Josh Dienstag, Chief Investment Officer, Artist Capital Management. “100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.”
100 Thieves announced its Series A funding round in October 2018 which was co-led by rapper Drake and entertainment industry manager Scooter Braun, who joined as co-owners of the organisation. Since the investment, 100 Thieves have successfully won two Call of Duty major championships, competed in the 2018 League of Legends World Championships, and is sending six qualifiers to the upcoming Fortnite world cup.