Fnatic & Rivalry extend partnership in new six-figure agreement

Global esport superstars, Fnatic, have very recently announced their exciting extended partnership with long-term betting partner, Rivalry. The deal will now likely be in place over the course of many years and is reportedly a six-figure agreement, securing Rivalry as the ‘Official Betting Partner’ for Fnatic’s CS:GO string.

Since initially partnering in 2018, the joining has seen many rewarding outcomes on both sides of the fence. Rivalry can take credit for providing an easy and enjoyable experience for esport fans and users, with original content and bonus schemes available and of course the ability to bet during a live game and access in-game events. From Fnatic’s point of view, this only accentuates the user experience and allows their loyal fans to be the centre of all focus, the excitement in full force and their needs met at every turn.

Chief Marketing Officer at Rivalry, Mr Kevin Wilmer, commented on this very matter and reaffirmed the importance of the partnership continuing:

“Fnatic put their fans at the forefront, their dedication to creating the best experience for their community mirrors Rivalry’s commitment to add value and excitement to our customers […] We look forward to continuing our relationship to deliver the best and most responsible betting experience in esports.“

Rivalry will also benefit from the deal in further ways, having now gained the rights to imagery of the players involved which can be used on their Rivalry Community hub, in attempt to once again enhance the user experience and boost their content matter.

Fnatic’s COO, Mr Glen Calvert, also spoke openly about the extended partnership and showed strong optimism for what the future now holds:

“We are thrilled to continue our relationship with Rivalry. As an organisation we are dedicated to giving our fans the very best we can offer in terms of value and experience. In Rivalry we have found an ideal betting partner for the CS:GO community.”

A positive move for the esports industry and one which fans will be sure to appreciate moving forward.