CS:GO by Tom Wade February 26, 2020 5.42K

Is HLTV.org about to be sold for €34 million?

Note: This story is currently developing and we’ll be continuing to update this story as it emerges.

HLTV.org is highly regarded as the definitive source for competitive CS:GO news, match and player information, and quite rightly so. Having started back in 2002 and commanding roughly 4 million users per-month the website has become a worldwide treasure.

HLTV has always focussed on Counter Strike news and has grown their platform from grassroots up. The site now features in-depth matchup histories and player profiles, leaving no statistic unturned. In recent years we’ve also seen a heavy drive towards converting their existing user base to bettors by providing comparative esports betting markets on their match pages and throughout their website. In one fell sweep this, in our opinion, instantly made them the largest esports affiliate in the world.

Loot.bet sponsored HLTV social content

We’ve seen this ramped into overdrive this month as HLTV began heavily pushing betting across their social channels and communities in the form of sponsored content with esports betting platform Loot.bet. This faced a mild backlash from their community, perceiving the site to sell out. But people got bills to pay!

But who would be in a position to buy HLTV? Better Collective are one of the largest affiliate networks in the traditional sports and casino space. Their revenue comes from users interested in betting and they’re increasingly interested in esports as an emerging market. Having recently boasted record high turnover in a post on EGR.Global, Jesper Søgaard, CEO of Better Collective, went on to say:

“We are in the advanced stages of a deal for the potential acquisition of 100% of the shares in an esports company for up to €34m.”

Søgaard also said that the affiliate firm was making “important in-roads” into the US, citing increased profitability and the implementation of new business models that HLTV’s global audience will bolster.

Although the article didn’t point towards the specific target of this esports acquisition, when we consider Better Collective’s existing portfolio it seems highly likely that it will revolve around an esports platform that has an affiliate offering. The €34 million price tag definitely limits choices substantially, and beyond purchasing a data provider that would have a much looser application for their network, we’re extremely confident this just leaves HTLV on the table.

In addition to our speculations, an anonymous source from an established esports betting firm has also commented, claiming rumours are internally circulating that points to HLTV being the subject of this acquisition.

We’re excited to see what news becomes public regarding the acquisition over the coming weeks and will continue to report as it evolves. If the rumours are true this means that we could see HLTV.org begin to take a much more betting oriented approach, hopefully not at the sacrifice of the quality content their fanbase is accustomed to.


  • Rivalry - Free First Bet
  • Esports Bonuses

    122% Up To €/$122/£50

    New customers only. T&Cs apply, 18+, begambleaware.org

    €/£5 No Deposit Bonus

    New customers only. T&Cs apply, 18+, begambleaware.org

    100% Up To $50

    New customers only. T&Cs apply, 18+, begambleaware.org

  • Latest Posts

    August 05, 2020 1.36K

    DreamHack Open Summer 2020 Preview

    August 02, 2020 1.40K

    League of Legends World Championships to Start in Shanghai on September 25th

    July 31, 2020 1.30K

    Astralis Sign Bubzkji on a Two-Year Contract

  • Latest Tips

    August 06, 2020 302

    LoL Daily Betting Tips – Friday

    August 05, 2020 372

    LoL Daily Betting Tips – Thursday

    August 04, 2020 283

    LoL Daily Betting Tips – Wednesday

  • Hottest Posts

    July 30, 2018 24.60K

    Where To Watch Esports Online

    May 27, 2020 17.46K

    Warzone Wednesday CANCELLED for the Second Week in a Row

    December 11, 2019 14.08K

    Betting on the Tyler1 Championship Series 2019

    April 15, 2019 13.33K

    OpTic hypoc announces retirement from professional PUBG

Join Our Discord for an Exclusive $/€100 Bonus at GG.BET

Offer Available Exclusively At SickOdds.com

Join Discord Server Only available to players who are over the age of 18. Bonus T's & C's apply - see Discord for details.