Industry by Laura Byrne August 13, 2019 1.26K

Misfits Gaming announces partnership with Gift of Life

Esports organisation Misfits Gaming has announced a partnership with nonprofit organisation Gift of Life Marrow Registry.

Misfits Gaming and their Overwatch team Florida Mayhem will work with Gift of Life to educate the public and recruit new marrow and stem cell donors at tournaments and gaming events.

The partnership will kick off with Florida Mayhem at the Blizzard Arena on August 8. Players, coaches and fans will be able to learn more about Gift of Life and show their support by signing up to join the marrow registry.

“We are thrilled to team up with Misfits Gaming and the Florida Mayhem, who are ideal partners in the battle against blood cancer and other diseases,” said, Gift of Life CEO and Founder, Jay Feinberg. “This is an incredible opportunity to save more lives than ever before!”

Florida Mayhem will also join in swab drives that Gift of Life Campus Ambassadors lead at colleges and universities across Florida.

“Gift of Life is a fantastic organization that has saved and improved the quality of lives for almost 30 years, and all of us in Misfits Gaming and the Florida Mayhem are proud to be partnering with them,” said, Florida Mayhem President, John Kracum. “What I love most about this campaign is that not only does it let us and our community rally around a worthy cause, but it empowers our fans by letting them help others and save lives.”

This is one of many esports and charity partnership we have seen so far this year. In June, North American organisation Team Liquid announced a partnership with Blood Centers of America to help raise awareness of the importance of blood donations. The partnership saw branded buses travel to universities, Team Liquid events and other locations in order to educate and encourage blood donations. Additionally, Riot Games announced that Sanquin was an official partner for the 2019 LEC Spring Finals in Rotterdam, which saw attendees encouraged to sign up to donate blood.

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