Industry by Laura Byrne June 10, 2019 165

Team Liquid announces partnership with Blood Centers of America

Esports organisation Team Liquid has announced a partnership with Blood Centers of America to help raise awareness of the importance of blood donations.

The partnership will see branded buses travel to universities, Team Liquid events and other locations in order to educate and encourage blood donations.

“We’re proud to partner with Blood Centers of America and its members on this life-saving initiative,” said, Steve Arhancet, Co-CEO and Owner Team Liquid.“Our fans are such a supportive, tight-knit community, and now we’re calling on them to help us accomplish something bigger than what we could achieve in any competition. Collectively, we have the opportunity to make a measurable impact on communities as well as save lives.”

Limited edition red Team Liquid t-shirts will be offered to everyone who donates blood in one of the branded buses or at a participating blood center location.

BCA is a national, member-owned network of over 50 independent blood centers. With less than 20% of blood donations coming from 20-34-year-olds, BCA has partnered with Team Liquid in an effort to encourage more donations from these key generational demographics.

“Blood donations have never been more important, and everyone can play a part in making sure that people who need blood are able to get it,” said Bill Block, BCA president and CEO. “What we see is that over 45% of blood donations come from donors that are over 50, and the average age of donors is increasing each year. We need to engage younger generations in order to maintain an available blood supply.”

This isn’t the first esports and blood donation cross over we have seen this year. In April, Riot Games announced that Sanquin was an official partner for the 2019 LEC Spring Finals in Rotterdam. Every attendee at the 2019 LEC Spring Finals who signed up to donate blood unlocked the League of Legends champion, Vladimir in-game as a gift.

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