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North American esports organisation, Complexity Gaming has announced a partnership with MillerCoors, which designates Miller Lite as its exclusive alcoholic beverage. The strategic partnership includes the sponsorship of the Miller Lite Player Lounge within Complexity’s new headquarters, the GameStop Performance…
Tencent Games and Garena are taking Arena of Valor to Da Nang, Vietnam from the end of June through to mid-July. The Arena of Valor World Cup will, yet again, feature 12 teams and see them battle it out for…
Esports betting is a rapidly growing industry but still a fraction of its potential. In 2018, an estimated $12 billion was wagered on traditional sports betting in the United Kingdom alone with $4.8 billion in just the state of Nevada.…
Mouthwatering Nestle favourite, KIT KAT, are a global, confectionary brand that is and has been a household favourite since the 1930’s and many adaptations and flavour twists have been released since that time. KIT KAT is a national staple in…
Top-selling American footwear and sportswear retailer, Foot Locker, have recently announced their upcoming collaboration with other American athletic brand, Champion, in addition to five well-established esports teams. Dignitas, OpTic Gaming, Renegades, Counter Logic Gaming and Spacestation Gaming are the teams…
Famous actor, rapper and all-round star, Will Smith, is an American phenomenon and a name that is forever gaining attention in the media, having previously been voted “the most powerful actor in Hollywood” back in 2007. About to increase his…
The UK is still catching up with the rest of Europe in mainstream acceptance of esports. But this is not for a lack of passion from the active, albeit currently comparatively smaller community. In the past 12 months, Wanyoo branched…
For those who are fans of the Formula 1 lifestyle and all the fast-paced, action-packed news that comes with it, then now is a very exciting time as this sporting industry has announced that it will be bringing back its…
“Unpopular opinion” threads have seen a recent influx on Twitter, bringing everyone out of the woodwork to throw in their 2 cents on their gripes. The esports industry is no exception. Everyone knows we’re an opinionated bunch, so we’ve picked…
On the lead up to the Fortnite World Cup – the event with the biggest prize pool in the history of esports – North American organisation Team Liquid has recruited new players to its roster in an effort to claim…